The festive season contributes to nearly 45% of the annual revenue for most of the retailers and business owners. There is a mad rush of curious shoppers and also strategic and tactical sale campaigns across all products and categories. A bad festive and holiday period pretty much dents the hope of any business in achieving its annual revenue targets.
The modern shopper is tech savvy and invests time on research. Reaching out to these customers is essential to ensure that the traffic to the websites and the outlets are high and consistent. Seasonality is a massive factor in business and capitalizing the right time helps maximize business and visits. Seasonal days and events could mean Black Friday or Christmas shopping, or special days like Mother’s Day and Valentine’s Day. Implementing effective Toronto SEO strategies can help you seize this opportunity and get your products and services across many online searchers. Considering that SEO does not deliver results instantly, every business needs to plan and implement it in a timely manner.
Planning in advance should allow sites to capitalize on the opportunity at the right time:
- Plan in advance. Since ranking takes time it is vital that the back end work begins well in advance
- Reuse seasonal words/terms. While ranking for a seasonal term, don’t delete the pages, just update and reuse them.
- Pick a main page for each term.This is essential to avoid competition amongst multiple pages and it thereby gives Google a clear indication of what page is specifically being considered.
The headlines, title pages and product descriptions must be based on the demand and the search key words. This is to ensure that the promotion is for products that are relevant to the customers.
Here are some tips for enabling better results:
- Using brand and model numbers in title and H1 headings
- Do not overcrowd the page with the keyword phrase by repeating it several times
Most of the shoppers look forward to a pleasant design on the website while shopping and it helps in creating a good user experience. The usefulness of the page will help Google rank the page higher.
Grabbing the customer’s attention and ensuring that they spend enough time on the page helps to build the ranking. People who like the website and the offerings are much more likely to link to it – which further helps to build the Ranking. Every season reveals some data to the owner and these must be studied to enable improvements in business. It helps in identifying the reason for spikes and lays down a better strategy for SEO.
Dealing with an expert helps you stay on top of the game in the digital space. A good business plan for the festive season can change the overview of the financial year. If you aren’t convinced with your website’s SEO ranking, then reach out an expert SEO company for successful implementation of SEO and SEM solutions that can help your website rankings grow and stay on the top! For more info, you can check the following article by clicking here!